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Marketing Success Steps Checklist

1. [ ]     Create an Inviting Online Presence (Website)
   
2. [ ]     Managing your customers and prospects
   
3. [ ]     Get Your Business on Maps App
   
4. [ ]     Add your business to this directories
   
5. [ ]     Referrals
   
6. [ ]     Leverage Social Media Platforms
   
7. [ ]     Run Targeted Advertising Campaigns
   
8. [ ]     Optimize Local SEO
   
9. [ ]     Create Informative Blog Content
   
10. [ ]     Offer Online Booking and Mobile Accessibility
    
11. [ ]     To start, getting a free Google Voice number
    
12. [ ]     Showcase Your Floral Expertise
    
13. [ ]     Run Promotions and Loyalty Programs
    
14. [ ]     Collaborate with Influencers and Local Businesses
    
15. [ ]     Host Events and Workshops
    
16. [ ]     Prioritize Exceptional Customer Service
    
17. [ ]     Assisted Living and Senior Care Facilities
    
18. [ ]     Cellphone SMS messages
    
19. [ ]     Door hangers & Windshield Flyers
    
20. [ ]     Yelp
    
21. [ ]     Use QR codes
    
22. [ ]     Participate in community events
    
23. [ ]     Bring a friend
    
24. [ ]     Empower your customers, employees, friends, family and others
    
25. [ ]     Gift Cards
    
26. [ ]     Utilize Local Print Advertising
    
27. [ ] Offer unique services or products
    
28. [ ]     Radio, Television, Cell Phone, Google Ads and others may be considered
    

The florist industry is constantly changing and competitive, making it crucial for florist businesses to attract new customers in order to grow and succeed. To do this, it is important to know the demographics of your current customers and define your target audience. This guide offers various proven methods and innovative techniques for florist shop owners to expand their client base and establish a thriving business.

1. Develop a professional and user friendly website-to showcase your florist services, team expertise, and atmosphere. Use high-quality images and engaging content to create an online experience that reflects the quality of your florist. Optimize your website for search engines to increase its visibility in local searches.

2. Keep track of your customers and potential clients-using a CRM system or a spreadsheet. This should include a rating toward your “ideal” customer.

3. Ensure your business is listed on popular maps apps-like Google and Apple Maps, as more people are using these to find local services. This will give potential customers access to important information such as your hours, contact details, website, and directions to your location.

4. List your business on popular directories-such as Yahoo, Yellow Pages, Bing, and Super Pages to increase visibility.

5. Encourage referrals–from existing customers, and consider offering rewards for both the person making the referral and the person being referred.

6. Utilize social media platforms-like Instagram, Facebook, and TikTok to engage with potential customers and build brand awareness. Share visually appealing content, including images and videos of your florist designing work, floral designing tips, and behind-the-scenes glimpses. Join relevant groups and create your own to build a potential client list.

Generally speaking, Facebook is most effective with potential customers over 40 years old. For potential customers under 40 years old, Instagram and TikTok are best. Pinterest has about 80% women members so it should not be ignored when a female clients are desired.

Setting up groups on these social media sites, helps you build a potential client list. Join groups that are related to your products/services gives you the ability to monitor what is happening and some limited ability to advertise.

Other sites such as www.nextdoor.com & www.alignable.com could generate new customers. Also, check out alternatives at: https://alternativeto.net/software/nextdoor & https://alternativeto.net/browse/search/?q=yelp.com

7. Invest in targeted advertising campaigns-on platforms like Facebook and Instagram to reach potential customers in your local area. Offer promotions or discounts for first-time clients to entice them to try your shop. Targeted niche emailing lists are available from various sources including www.fiverr.com.

8. Optimize your local SEO-by ensuring that your florist shop’s information is accurate and consistent across online directories and platforms. Encourage clients to leave reviews on platforms like Google My Business, as positive reviews can improve your local search ranking.

9. Establish yourself as a florist expert-by creating informative blog content on your website. This will help build credibility and attract potential customers seeking valuable information.

10. Incorporate an online booking features-into your website to provide convenience for potential customers. Make sure your website is mobile-friendly and optimized for different screen sizes.

11. Use a free Google Voice number-to provide 24/7 service and make it easy for customers to contact you. You might want to have a voice over artist to give it a special character. These artist are available at www.fiverr.com.

12. Showcase your expertise-by creating blog posts or articles that offer florist designing tips and trends. Utilize social media to share informative content, such as tutorials and product recommendations.

13. Offer promotions and loyalty programs-to attract new customers and encourage repeat business. Promote these offers through your website, social media, and in-shop marketing materials.

14. Collaborate with influencers and local businesses-to expand your reach. Partner with complementary businesses and cross-promote services to tap into each other’s customer bases. Your local chamber of commerce is an excellent place to collaborate.

15. Host events and workshops-to create a buzz around your florist shop. These events provide an opportunity for potential customers to experience your florist shop’s atmosphere and interact with your team.

16. Provide exceptional customer service-to encourage positive recommendations and repeat business. Train your staff to be knowledgeable and attentive, and ensure that client’s feel valued and pampered during their shop experience.

17. Consider offering mobile services or group transportation-to assisted living and senior care facilities in your area.

18. Use cellphone SMS messages-to reach existing customers and offer special deals if they brought in a new customer.

19. Utilize door hangers and windshield flyers-to announce your business to the local community.

20. Create a business listing on Yelp-to showcase your florist shop and receive reviews.

21. Use QR codes-on ads, business cards, and flyers to make it easy for customers to contact you.

22. Participate in community events-to raise your profile and support your local community.

23. Offer deals and promotions-to encourage your regular customers to bring in new customers.

24. Empower your customers, employees, friends, and family-to use their creativity and relationships to bring in new customers.

25. Utilize gift cards-to attract new customers, and offer incentives for the purchaser. Particularly effective would be before Mother’s Day and the fall holidays.

26. Consider local print advertising options-to reach potential customers in your community.

27. Offer unique services or products-like Personalized Services, bottled water, exotic candy (maybe rotate them weekly), pet friendly environment, Eco-friendly products, pop-up florist shop, charity events, florist flash mob, business expos, text messages of small delays in service, helping folks with limited ability in or out of their car(or offer curbside pickup).

28. Explore other forms of advertising-such as radio, television, and Google Ads.

 

 

29. Blossom Bombs- Create small, beautifully wrapped bouquets and leave them in unexpected places around town—park benches, bus stops, library shelves. Attach a note saying, “Take me home!” People love surprises, and this guerrilla marketing tactic can create buzz.

30. Bouquet Bartering- Set up a “Bouquet Barter Day.” Invite customers to bring in items they’d like to trade for flowers. It could be anything from handmade crafts to surplus garden produce. The quirkiness of bartering adds a fun twist to your business.

31. Bouquet Subscription Treasure Hunt- Hide clues around the city that lead to different locations. At each spot, participants find a single flower stem and a clue to the next location. The final destination? Your shop, where they receive a special bouquet subscription offer.

32. Collaborate with Wedding Planners and Event Organizers- Partner with wedding planners, event organizers, and venues. Offer special packages for weddings, parties, and corporate events. Attend local events and network with potential clients.

33. Floral Art Installations- Collaborate with local artists to create large-scale floral installations in public spaces. Think flower-covered sculptures, hanging gardens, or floral murals. These eye-catching displays not only beautify the city but also promote your business.

34. Scented Pop-Up Shops- Set up temporary pop-up shops in unexpected places—a beach, a hiking trail, or even a parking lot. Fill the air with the intoxicating scent of fresh flowers. Offer small posies for sale or as giveaways. People will remember the delightful fragrance and associate it with your brand.

35. Floral Fortune Cookies- Bake fortune cookies with floral-themed messages inside. Distribute them at local events, farmers’ markets, or outside your shop. Include a coupon for a discount on their next floral purchase.

36. Petal Parades-
Organize surprise flower parades through the streets. Enlist local musicians, dancers, and performers to join. Imagine a colorful procession of people carrying floral arrangements, spreading joy and curiosity. Capture it on video and share it online.

37. Floral Fortune-Telling-
Set up a mystical booth at local events or markets. Instead of crystal balls, use flower petals! Invite passersby to pick petals and reveal their fortunes. It’s quirky, memorable, and draws attention to your business.

38. Flower Flash Sales in Unusual Locations- Surprise commuters by setting up mini flower stalls at bus stops, train stations, or even parking lots. Offer discounted bouquets during rush hours. People won’t expect to find fresh flowers in these spots!

39. Floral Flash Mob Proposals- Collaborate with local event planners and photographers. When someone proposes in a public place, have a flash mob of dancers appear, each holding a single flower. Capture the magical moment and share it widely.

40. Floral Flash Mobs- Organize surprise floral flash mobs in public spaces. Imagine dancers suddenly breaking into choreographed routines, each holding a beautiful flower. Capture the moment on video and share it on social media. It’s unexpected, delightful, and spreads the word about your business.

41. Floral Escape Rooms- Partner with an escape room venue. Create a floral-themed escape room experience. Participants solve puzzles to “unlock” hidden bouquets. It’s a fun way to engage people and introduce them to your shop.

42. Flower Crown Fridays- Declare Fridays as “Flower Crown Day.” Offer free or discounted flower crowns to anyone who visits your shop wearing a Hawaiian shirt or a funky hat. Encourage them to take selfies and tag your business.

43. Petal Poetry-
Collaborate with local poets and spoken word artists. Host a “Petal Poetry Slam” night at your shop. Participants perform original poems inspired by flowers. It’s a delightful blend of art and blooms.

44. Floral Graffiti- Use washable chalk or eco-friendly paint to create floral designs on sidewalks, walls, or public spaces. Add your shop’s name and a call-to-action (e.g., “Visit our flower wonderland!”). It’s a temporary yet impactful way to catch people’s attention.

45. Flower Subscription Scavenger Hunt-
Hide clues around the city that lead to different locations. At each spot, participants find a single flower stem with the next clue. The final destination? Your flower shop, where they receive a discount on a flower subscription.

46. Host Floral Workshops and Classes- Organize workshops on flower arranging, wreath-making, or succulent planting. These events attract participants who may become future customers. Use social media and local advertising to promote them.

47. Seasonal Pop-Up Shops- Set up temporary pop-up shops during holidays, festivals, or special occasions. These eye-catching displays attract foot traffic and introduce your brand to new customers.

48. Subscription Services- Offer flower subscription services for weekly or monthly deliveries. Target businesses, offices, and individuals who appreciate fresh flowers regularly. Subscriptions provide consistent revenue and customer loyalty.

49. Video Commercials- Craft short video commercials introducing your business and showcasing your shop. Embed these videos on your website and optimize them for YouTube. Additionally, create video shorts of your floral arrangements to share on Facebook and other social media platforms.

CONCLUSION

In conclusion, attracting new customers to your florist shop requires a holistic approach that includes digital marketing, community engagement, and exceptional customer service. By implementing these strategies and consistently delivering outstanding service, your florist shop can become the go-to destination for individuals seeking a rejuvenating and stylish floral experience. Keep up with industry trends and adapt to changing consumer preferences to continue growing your business.

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Hubspot
– Great marketing tips and resources
Google Voice – Gives a free phone number with transcription
Grammarly
– Spell checker on everything including posts

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This is not intended as legal advice; for more information

For more information, email George Schaefer at Mentor@cmstothemax.com

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