Business Topics & Grants

Marketing-Google Business Profile-How To Make One

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by George Schaefer, Score.org Certified Mentor & CMStotheMAX

AI Generated & then Augmented

How To Make A Google Business Profile


Remember how important a Google Business Profile is if you’re a local business looking for more customers. Many people in your area will find your business easier when they search for businesses like yours on Google, and a Google Business Profile is one of the best ways to make that happen.

 

This profile is a list of businesses in a local business directory that helps people find the kinds of companies they want. This list used to be called Google Places, so if you know anything about Google Places SEO, some of this information may sound familiar.

 

  • What Is A Google Business Profile?

A Google Business Profile is a listing for your business in Google’s online directory. It can show up in Google Search and Google Maps. Google often uses this directory to give people a list of nearby businesses when they search for them. Your Google Business page is one of the best ways to improve your local SEO because it gives people easy-to-find information about your business.

 

 

  • Your address (and easy-access directions via Google Maps)
  • Operating hours
  • Phone number
  • Website
  • Photos
  • Reviews
  • And more

 

What is a Google Business Profile? It’s an easy way for people to learn more about your business on Google Properties.

 

  • Why You Should Use Your Google Business Profile-Imagine a user looking for a good burger or the best store to buy gifts at the last minute. This person needs a quick and reliable way to find the right place. Here are Google’s local results. You can get benefits like these if your business shows up in these lists:

 

  • Extra exposure in search results: When you search for “hotels in Harrisburg” or “restaurants near me,” Google will often show a list of nearby service businesses at the top. You need a fully optimized Google Business Profile to get this valuable space.
  • Easy navigation for local customers: these profiles are linked to Google Maps, so users must tap or click on them to get directions. How easy is that?
  • Added trust in your business: Users can get a better idea of your business from your profile, which lets you add pictures and customer reviews. People are more likely to want to stop by if these things are present, even if you’re part of a well-known franchise.

 

  • How To Create A Google Business Profile-You’re good to go if you already know how to set up Google My Business! Google used to call it Google My Business, but now it’s called Google Business Profile. In 10 easy steps, here’s how to make a Google Business page:

 

  • Sign In To Or Set Up Your Google Account-You’ll need a Google account first to set up Google My Business or your Google Business Profile. Sign in to it if you already have one, or create a new one with your business email domain. Before you start, click “Create account” and choose “To manage my business.”

 

  • Find Your Business On Google-Google likely already has a profile for your business, even if you still need to make it yourself. If this is true, you should claim it to control and improve the information on it.

 

  • To Do So
    • Go to business.google.com/create and look for it.
    • In the search bar, type the name of your business to see if there is already a profile for it.
    • If yes, pick it from the list.
    • Go straight to step 4 from here.

 

Google may tell you someone already manages the profile when you choose your business from the dropdown. If that’s the case, click the button to ask for access.

 

  • Add Your Business To Google-Don’t worry if you need help finding your business in step 2. To create a new Google Business Profile, Click “Add your business to Google” at business.google.com/create. Then, do what it says on the screen and go to step 4.

 

  • Enter Your Business Name And Category-After creating your profile, you’ll need to add or change your business name and choose the type of business you have. Then, proceed to the next step.

 

  • Add Your Location (if Applicable)-After you type in your business’s name, you’ll probably be able to add its location. If applicable, include this information so people can find you more easily.

 

  • Fill In Your Service Area-Telling Google the places you serve will help them improve your profile for people searching nearby.

 

  • Add Your Contact Information-If you add a website and phone number to your profile, users will find it easier to contact your business.

 

  • Finish The Profile Creation Process-Just do what it says to finish setting up and click “Finish.”

 

  • Verify Your Profile-Now that you’ve added all the information about your business, you can check it now or later. Pick the option on the screen and then follow Google’s steps. After being verified, you can move on to step 6 and improve your profile.

 

  • Optimize Your Listing-Please fill out as much of your Google Business Profile as possible to get the most out of it. You can add photos, a description of your business, a logo, and other things. It would help if you kept an eye on your profile so you can answer any reviews people leave.

 

Conclusion

To make your business more visible in your area, you must ensure your Google Business Profile is well-optimized. It makes it easy for people to find your business, get important information, and trust you by showing reviews and photos. By taking the steps to establish and optimize your profile, you can improve your local search presence and get more people to visit your business, which can lead to more sales and better customer engagement.

 

 

 

Link Section

Suggested Places to open an free account
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Other to sign up too

Facebook – The most popular social media especially for folks over 40 years old

Youtube – 2nd to Google is searches and growing fast as folks don’t like AI in searches

Linkedin – A business focus social media platform

Google Voice – Gives a free phone number with transcription

Google Alerts – Have Google email you about topics you are interested in
Grammarly – Spell checker on everything including posts

Canva.com – Free advertising material generator
ChatGPT – Open AI Version 3.5 – Personal assistant and much more
Copilot – Microsoft’s version of ChatGPT 4
Gemini – Google’s version of ChatGPT

Hubspot – Great marketing tips and resources
Jotform – Internet Forms & Cellphone Apps
Quotationtemplates.net – Free Quotation Forms

Upwork
– Quality low price services


SCORE Resources

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About SCORE | SCORE

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